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At Last! Employee Communication and Business Strategy – Learn How to link the two.

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Why This eBook?

The only eBook on business written exclusively for anyone
involved in employee communication and employee engagement. Learn what drives business strategy and the specific aspects to look for to find opportunities to tie in your change communication strategies and impact business outcomes.
A must have if you want to be recognised for the strategic contribution you make to the organisations’ success.

You will discover how easy it is to:

  • Identify aspects of business strategy that employee communication can impact
  • Monitor the impact of your new communication strategy through testing and measuring to ensure employees are effectively engaged Understand different research techniques to discover the “Aha!”factor.
  • Include traditional communication tools and techniques in a comprehensive employee communication strategy that focuses on engagement.

Why Now?

In business today the most compelling issue for CEO’s and Senior Leadership Executives is to engage employees with organizational change. They are demanding that employee communication provides more than just information tools, they want evidence of the impact of employee engagement with business strategy and want to see a tangible connection between the two.

This eBook is unique because it is the only resource that explains business strategy in the context of employee communication. In these economic times you need to demonstrate the impact you can have on business outcomes and the value you add. By understanding business strategy you will develop the critical skills necessary to demonstrate the impact of your work by impact business outcomes. The result will be recognition for your skills and abilities and more broadly for the CEO and the Senior Executive Team, an engaged workforce.

Repositioning Employee Communication
How Smart Companies Engage Employees With Business Outcomes
$37.00 AUD

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Click here to purchase

What’s inside the book?

  • How to reposition employee communication
  • How to engage employees with business outcomes
  • Overview of the employee engagement method
  • Understanding business strategy
  • Identifying which aspects of business strategy employee communication can have a major impact on
  • Communication techniques for different stakeholders
  • Selecting the most appropriate techniques for different messages
  • How to analyse customer satisfaction data and use it to engage employees
  • How to identify the Aha! moment and what will really engage employees
  • Understanding the different types of research and what to use when
  • How to determine which are realistic business measures for your employee communication strategy
  • Business management and identifying how business plans are measured
  • Marketing and the link with employee communication

Repositioning Employee Communication
How Smart Companies Engage Employees With Business Outcomes
$37.00 AUD

repositioning_small1
change_management_projects_button
Click here to purchase

About the Author

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Marcia Xenitelis – The Change Communicator

Marcia is an author, consultant and professional speaker on the topic of change communication and change management. The thousands of people who have heard Marcia speak would say that her approach is inspiring and pragmatic. The hardworking concepts in this e-book are innovative, imaginative and achieve business results. It is full of ideas on how to engage employees with change and have significant impact.

Some of Marcia's Clients

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